At the heart of Pole Physics Body Lotions, I serve as the Director & Founder, of

a business purpose designed to improve pole grip, without toxic chemicals; crafting a moisturizer uniquely designed for polers.

When I step away from the dynamic world of pole, I find joy in simpler pleasures like camping, relaxing at the beach, and spending precious time with my kids and our two standard schnauzers, Kiki and Schatzi.

With a rich background spanning over 20 years in international marketing, project management, and brand management, I've worked for many years behind the scenes to help build and grow the Australian Pole Industry, by sponsoring events, artists, individuals. I'm a strong advocate for pole safety amongst the local pole community. You will rarely see me in the spotlight, I enjoy building people up from behind the scenes, building brands that support people in their creative expression & advocating fiercely for pole safety within our community.

In 2005, I embarked on a significant journey by founding X-POLE™ Australia, becoming the only independently owned and female-led distributor and wholesaler of X-Pole dance and aerial equipment globally. This venture led to the inception of Pole Physics™ in 2009, where we create all-natural body lotions tailored for dancers. We then went on to co-found the Australian Pole Dance Championships and the Asia-Pacific Pole Dance Championships.

In 2011, I curated Pole Reflections at Sydney Theatre, setting a new benchmark in Australian Pole events by organizing Australia's first International Pole showcase, which included facilitating over 15 entertainment visas for world-renowned pole artists. It was the first time polers had been toured with the surety of a Visa, outside clubs. This project was a passion project - we toured the International artists across Australia, elevating & upskilling local studios by facilitating workshops & access to these international talents. The artists set their rates & we took no payment or commission. Inspired by the on-stage talents of many of these artists, only a year later, I established the world's first pole ambassador team; the concept - to support exceptionally talented local dancers in building their brands & being able to compete internationally.

My experience with X-POLE™ has also seen me combating the sale of unsafe counterfeit poles in Australia several times in Federal Court. I am not anti-competition, there are several wonderful boutique pole manufacturers. I'm absolutely against individuals passing off pole sets with plastic parts, that skip safety features & are poorly made.

Apart from my work in the pole dance industry, I play a pivotal role as a director in four other companies. I oversee the skincare and body lotions division at KOYA™ GROUP and hold a directorial position at CLEAR-MED Group, which focuses on high-quality hand sanitizers and medical supplies.

Since 2005, I have been at the helm of Dance4me Pty Ltd, originally established as X-POLE™ Australia, now also encompassing the Pole Physics™ & KOYA™ brands.

I'm driven by a passion to uplift and empower others through the love of dance & movement. My direction in Pole Physics™ and other ventures reflects my dedication to growing and supporting the pole industry and the incredible people I have met over the years. I often joke that I'm literally an eComm granny, starting my first online store so long ago.

It took a long time to be able to articulate what the connection is between my various brands, however they are all driven by my core values; empowering & enabling individual creative expression, with an eye on social impact & responsibility for our environment.